Expanding Funding For Women in Peace and Security: A Messaging Guide
Commissioned by Inclusive Security with support from the Compton Foundation, this research sought to learn more about giving: why individuals and organizations give, how they give, and what would make them more or less likely to give in the future. Specifically, this report aims to shed light on how organizations working to increase women’s inclusion in peace and security decision making (a field sometimes known as “women, peace, and security” or WPS) can expand and diversify their universe of prospective donors and funders.
The following insights and recommendations are based on community focus groups, key informant interviews, and secondary research, conducted by Teal Media on behalf of Inclusive Security. It is intended for members of the WPS community who are responsible for communicating with current and potential supporters. Whether you manage the organization’s online presence, oversee fundraising efforts, or lead programming, this report is meant to help you shape your donor messaging for maximum impact. The recommendations and framework in this report are guidelines you can customize to further develop your organization’s communications and fundraising strategies.